Today has been spent mainly researching. Some days you need to put down the pins and turn the sewing machines off. I am in the studio alone today and have been looking through current trends in online shopping. I never thought I would be excited by online shopping; I don’t get to meet the customer, share a joke or play dressing up. I imagined the online shopping experience to be quite dull. However with our online shop that is now the first port of call for most of our customers new and old, so I have decided to make it like our shop was.
When I had the shop in Liverpool One people would come in and we could catch up and try things on, if I wasn’t in people would pop their head in and ask if I was about, if not they would come by again when I was. The reason was I knew what my customers liked and didn’t like, I knew whether they were a high heeled gal or more of a ponytail and ballet pumps person.
The trend in online shopping is all about the customer experience, my dad always said what made my shop different was me. As full of ego as that sounds he means a personal touch, being able to speak to the designer directly and alter things to suit themselves. He said “you can’t go into DKNY and speak to Donna Karen”.
The next stage of the e-store development will be style talks on how to wear different pieces; should it be opaques or bare legs, stiletto or ankle straps – what makes the leg look better. Little tips that you would normally discuss with the in-store stylists. We have a YouTube channel and we will be putting the videos on here, the Facebook page and twitter as well as the website front page.
I am keen to see how you all react to these little styling vids.
DecodedFashion is Bringing the power of Tech to Fashion + Retail leaders around the world. I was following this earlier on twitter and go so excited about the fact that shops will soon become just a showroom for products as most people will shop online in the future.
Some tweets from the timeline #dflondon
“Nobody needs anything really, you have to make them want it.”@jc7777 on emotive content. #dflondon
Simple but nice thought from @erinfashion – online experiences need to be aspirational and inspirational not just about selling #dflondon